Alterna Haircare

Alterna Haircare is a luxury brand of haircare products. In the words of their co-owner, Katie Holmes, "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it".

Alterna already had a web presence with their corporate site. They wanted a partner that could provide the e-Commerce and shopping cart functions of their site, with their exact branding and creative vision.

Site Features

  • Seamless Integration
  • Content Management System
  • Promo Code Engine
  • Single Page Shopping Cart
  • Out of Stock Inventory Checks
  • Ratings and Review integration with Bazaar Voice
  • Highlighting Ingredients
  • Cross Sells/Upsells
  • Merchant Processing integration
  • 3rd party Fulfillment integration

Our Partnership

Using the creative direction provided by the client's branding team, DP250 successfully implemented the look and feel the client envisioned. Altnera designed the pages, DP250 made the transition and integration completely seamless to the customer. The customer doesn't know they are bouncing between two sites, hosted by two vendors. As Alterna launched their first e-Commerce experiment, DP250 was with them at every step to ensure a successful launch. We look forward to working with them on future implementations that will continue to grow their e-Commerce presence.